Archive for March 20th, 2012

The Lessons of KONY 2012: a Watershed for Charity Awareness Campaigning

The KONY 2012 phenomenon- from breakout viral success to liberal/conservative/far-left battleground to terrifying masturbatory breakdown- is difficult to fully unpick. One thing’s certain, however: it’s had the kind of success which most digital marketers can only dream about. Clearly, this is something unignorable, particularly for those who work within the space of charity awareness campaigning. So what should the digital marketer, charity comms professional or anyone who cares about the passions of the public be taking away from the madness? Read the rest of this entry »