Archive for March 1st, 2012
I was tipped off the other day to a scandalous instance of brand karaoke. As those readers involved with the marketing or events worlds, or anyone who simply likes going to gigs, may know, O2 are pioneers in the priority ticketing space. O2 Priority is a fantastically successful scheme (brainchild of the fantastic head of music sponsorship Jasmine Skee) which, when combined with highly impactful online material like Academy TV, is a recipe for inspirational ticket sales.
The other day, BT decided, bizarrely, to attempt to take ownership of this much-beloved brand, with promoted tweets advertising advance tickets to LondonLive for their customers using the hashtag #prioritytickets.
You can almost here the vast and ill oiled corporate thinking clunking into place. Twitter is just a great big maelstrom of noise, right? Everyone knows that. Therefore, if an organisation simply tunes in to a proven popular phrase, the people will follow like sheep. Sheeple.