Archive for February 10th, 2012

Wolf, Boob jobs and the Limits of Corporate Morality

On Tuesday I got involved in a good, old fashioned almighty Twitterstorm. Kicked off by the recent re-ignition of the age-old breast implant debate, it effectively centred around Newsnight, and the embattled Health Minister Anne Milton, besieged on all sides by parties with a variety of grievances.

Star of the show, however, was Naomi Wolf, who waded in calmly and with considerable dignity to point out that the dangers of breast implants aren’t exactly a surprise. As she said with delicious poise, ‘I wrote a book about this, which was reported in every major news outlet’. She referred to ‘twenty five years of data’, and told Milton, quite simply ‘if you don’t know this, you’re in the wrong job’.

As I subsequently tweeted, we should pity as much as we chuckle at the poor ministry PR pixie who seemingly failed to even google the issue before her boss went on air- bright eyed interns everywhere take note. However, there is something far more sinister than ‘Thick of It’-esque bungling here.

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