Archive for January 27th, 2012

Yesterday’s failed Bayern Munich stunt was an ideal example of what happens when creative energy fails to connect with the reality of the media narrative. For those who didn’t hear, the German football team wrangled a piece of PR trickery which fuelled an horrific backlash.

An announcement on their website that “a spectacular name” was to sign for the club invited fans to watch the name’s unveiling on the team’s Facebook page.

Needless to say, an incredible amount of furore was generated and fans eagerly tuned in at the proposed time in their thousands. However, following a short video clip from FCB’s general manager Christian Nerlinger, fans were treated to a view of their own Facebook profile picture, followed by their own name on the back of a Bayern Munich number 8 shirt.

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