Archive for December 21st, 2011

Here at Borkowski towers, we’ve just finished wrangling a media call to out a wonderful story.

Once upon a time, Jeremy Paxton, owner of our client the Lower Mill Estate, received an earnest letter from the son of a prospective buyer. The letter, sent by six year old Leo Park, enquired politely as to whether the new house being designed for he and his mother, Jade, would have a chimney large enough to accommodate the weighty personage of a certain Santa Claus come holiday season. We persuaded Lower Mill that, as a self build service, it was their duty to fulfil his request.

What’s more, all parties involved agreed to appear before the media to bring this heart-warming Christmas tale to the eyes of the world. We helped Lower Mill and the media to capture the moment at which the chimney was taken for a test run, with a cheery Santa lowered into the chimney via a crane.  Lower Mill were prepared to go that extra mile to sell the house and raise a few smiles. As the old saying goes, you get the publicity you deserve.

From the Daily Mail and the Telegraph to Emirates 247, from CBC America to the Times of India via Radio 2, The One Show and plenty more along the way, the happening captured the imagination of reporters and audiences alike.

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