Photo (mis)opportunity
One of the greatest PR exercises after the second world war was the refugee photoshoot, where little children would be photographed amidst some war torn, bomb ridden town clutching their favourite possessions.
October 2007
Archaos – semtex and juggling chainsaws
I delivered a presentation this morning at Artichoke’s Larger Than Life conference. The whole day was about large-scale ambitious productions and how to deal with particular aspects of producing events, including fundraising, logistics, marketing and specifically how to get press and media coverage for these kinds of large scale events.
CREATIVE SUPPORT NEEDED TO ENCOURAGE ENTREPRENEURIAL SUCCESS, SAYS LEADING PUBLICIST MARK BORKOWSKI
Encouraging entrepreneurs in the creative sector is vital to help safeguard and develop London as a key global hub for knowledge-based businesses, according to high profile celebrity and brand publicist Mark Borkowski.
Creative sectors should be encouraged, says Borkowski
Businesses within creative industries need more encouragement to grow, it has been claimed. According to brand publicist Mark Borkowski these types of companies should be encouraged to grow so that London can continue developing as a centre for knowledge-based businesses
When photos go wrong!
Hampshire Hampshire police thought it would be a good idea to advertise on the back of buses.
Mark talks Spice Girls
Mark talks about the Spice Girls sponsorship deal on MacAulay and Co on Radio Scotland Thu 18 Oct
Tom Cruise publicity junket
Once again fans enjoyed a Tom Cruise’s film premiere walkabout last night. The A lister pleasured his fans with a two-and-a-half-hour walkabout publicity stunt at the world premiere of Lions For Lambs. The old standby stunt might be a card he has played on numerous occasions but it still delivers the column inches.
PR week feature on 'How We Use Facebook'
Like it or loath it, Facebook is hard to ignore. Hannah Marriott spoke to four consultants about their relationship with the social networking phenomenon
Habana's publicity stunt.
“Watch out… Wilko – Habana’s so quick he’s been racing cheetahs in preparation for South Africa’s World Cup clash against England this Saturday. And nearly winning! The speedy Springbok player publicised the launch of a wild cheetah census with a race against the fastest animal on earth.”
Crucifixion of hapless celebrities
So finally, the Deloitte Report is out! Expect witch hunting and virtual crucifixions of hapless celebs like cuddly Ant & Dec. Call me a cynical old publicist but am I the only one to feel that ITV are feigning a desire to be transparent. I smell a plot.