The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do for a long time. Where in years gone by the favour of The Sun newspaper was(…)
A literary juggernaut has been born into an over ventilated echo chamber. Praise be! The publishing industry has been saved and Penguin Random House will be making hay for years to come. Or at least that’s what the headlines would have us thinking. The advance sales party have been mobilised for the festive season. Shibboleths of(…)
Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned the brand from its helter-skelter course. http://www.vanityfair.com/business/2014/12/uber-travis-kalanick-controversy Rather than enjoying a few strong pats on the back however, that team is probably going to have to put on(…)
Already this week (and it’s only Monday evening!) I have witnessed the rise and fall of a feckless nobody heralded as the next big TV icon. Injected into mainstream media by TV producers in search of profit, only to be dragged violently out again when the heat (allegedly) became too hot for the sponsors to(…)
Mark’s lively and informative talks, speeches and panel appearances offer provocative perspectives on the past, present and future of communications. Why not extend an invitation?
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