Gallons of intellect, insight and idiocy are poured into election campaigns- all in search of a magic slogan that will catapult a candidate to victory. The amount of money sloshing around in the election market reflects the mythology that has been built around the campaign guru. The power of a phrase to win is often […]
If you’re looking for a good word of the day, try apanthropinization. It means to rise above or resign from one’s narrow concerns and worldly worries. Over the next six weeks of what looks set to be a dreary election campaign we will all be needing some of that. We’ve moaned about the lack of […]
Cometh the PR crisis, cometh the troll. In the past week we’ve had an Easter bumper pack of public relations blunders for the twitterati to sink their teeth into. The mother of all has been the United Airlines fiasco which saw a passenger “re-accommodated” in a “de-planed situation” after he refused to be “auto-volunteered” off […]
Each day Whatsapp and Messenger process around 60 billion messages. We’ve never been more communicative- and the burden for instant response has never been greater. It’s quaint then that the main news story of the week has been the delivery of a single letter. Since the declaration of Article 50 was signed by the PM […]
Mark’s lively and informative talks, speeches and panel appearances offer provocative perspectives on the past, present and future of communications. Why not extend an invitation?
In his talks he draws on the analytical, advisory and creative work of the company, which places it at the heart of debate and developments concerning consumers, communication and technology. But he also draws on his 30 years’ practical experience as a publicist. 30 years during which he has earned a reputation as one of the most free-thinking, innovative and challenging practitioners of the art of consumer communications.
Please e-mail firstname.lastname@example.org to inquire about possible speaking opportunities.